BlockAsset

Staking Experience

I contributed to the revamping of BlockAsset's staking process, which involves earning rewards for holding their tokens and NFTs. BlockAsset is a platform in the realm of sporting NFTs and web3, utilizing blockchain technology to connect athletes and fans through NFT digital assets and collectibles.

UI-UX Designer
UX Research, Market Research, Community Participation, UI Design, Interactions, Usability Testing

Duration
May 2023 - Aug 2023

How can we enhance the staking process for individuals who are new to the world of cryptocurrency?

  • Gamification

    Games are fun! We gamified the entire experience.

  • Reward Calculations

    Use the reward calculator to be informed about how much can be earned by the end of te staking period.

  • Dynamic CTA

    Dynamic buttons inform he users about the next steps, thereby avoiding confusions.

  • Dashboard

    Displays the user’s total tokens in $BLOCK and$ASSET, unclimbable rewards.

  • One Experience

    Unified experience for both $ASSET and $BLOCK NFTs.

Deep Dive

We conducted interviews and surveys with current platform users and prospective stakeholders who have an interest in crypto staking. We identified and defined our user base as follows:

Athlete Fans

New crypto users supporting their favourite athletes.

Crypto Users

Users active on crypto but new to BlockAsset

BA Enthusiasts

Crypto users active on BlockAsset

I'm a UFC fan, but a beginner trying to grasp crypto concepts. I feel overwhelmed when I navigate web3 spaces.

- Athlete Fan

“Is there a way to calculate rewards here (BA’s token staking)?”

- Crypto User

“I own numerous NFTs I like to handle them collectively. It's disappointing that there isn't an option to stake or unstake BA NFTs in batches”.

- BA Enthusiast

Usability testing on the Legacy Experience

We also conducted moderated usability testing on the legacy staking experience to identify the main areas that needed improvements.

Here is a summary of all the pain points:

  • Staking can be intimidating for new users.

  • Even crypto users found it confusing to determine what could be staked, unstaked, and claimed.

  • BA enthusiasts expressed the need to know how much rewards can be acquired through staking.

  • The navigation between token staking and NFT staking in the legacy experience was notably confusing.

The Solution: A gamified experience….

Based on our user research we decided to go with a gamified experience with straightforward navigation between token and NFT Staking and a dynamic CTA experience that reminds the user of the actions that can be taken next..

Captivating

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Live Reward Updates

•

A Collectible Gallery

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Selection Based CTAs

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Captivating • Live Reward Updates • A Collectible Gallery • Selection Based CTAs •

Other Works

Creator and Campaign Management

NFT Marketplace