Content Planner
I designed an AI-powered content planner that enables social media content creators to efficiently plan, create, and schedule posts across multiple platforms. Using AI, the tool generates high-quality images, videos, captions, and hashtags based on a simple prompt. Users can further refine and customize the content to match the specific tone and style of each platform. This project allowed me to leverage my expertise in designing AI-driven tools, balancing intelligent support with user control to deliver a powerful and effective solution for content creators.
UI/UX Methodologies
Competitor Analysis, User Interviews, Personas, Low Fidelity Wireframes, Usability Testing, High Fidelity Prototyping and Design Hand-off
Duration
Jan 2024 - May 2024
Project
Empower 2.0
How might we empower users to efficiently create and post tailored content across multiple social media platforms?
Before we delve into the design evolution process, here's a quick glimpse of the solution:
All-in-One Content Calendar
The all-in-one calendar helps creators streamline content planning with post-scheduling, content tracking, and setting reminders. It offers a timeline view broken down by week, month, and gallery to stay organized and manage content efficiently.
AI-Powered Content Creation
Effortlessly create engaging social media content by providing a simple prompt. The AI tool generates a variety of assets, including images, videos, captions, and hashtags, tailored to the user’s needs. With just a few inputs, users can quickly generate content that aligns with their style and vision and refine or regenerate it until they achieve the desired results.
Adapt Content for Platforms
Customize and optimize the content to suit the unique requirements of each social media platform. Whether it's adjusting image dimensions, video lengths, or tone of voice, the tool helps tailor content to maximize engagement and impact across platforms like Instagram, X, YouTube, Facebook, TikTok, and LinkedIn
Preview Posts Across Platforms
View how the content will appear on different platforms before posting, ensuring it looks perfect on each.
Design Evolution
Understanding the competitors
🎖️
Getting to know the users
👨🎤
Design ideation, Mapping user flow
✍️
Creating Mockups and Designs
🖌️
Feedback and Iterative designing
🔁
🎖️ Understanding the competitors
Began the design exploration by conducting a competitor analysis. Examined the content creation process of direct competitors, focusing on user journeys and flows, performance, and a comparison of features available in the market.
👨🎤 Getting to know the users
Through early research, target users were identified as content creators who work with brands to make social media posts and create non-sponsored content for their audience. These creators often struggle with consistently producing original content and managing multiple submissions for brand collaborations. They also face challenges in staying on top of deadlines and efficiently scheduling posts across different platforms, all while maintaining their personal style and meeting brand requirements.
Let’s take a look at a creator persona:
Casey Lane
Content Creator
Platforms
Followers
2M
Niche
Lifestyle, Travel and Photography
Pain Points
❖ It requires careful planning to maintain a steady online presence.
❖ Casey must produce high-quality, engaging content that aligns with brand guidelines and her personal style. However, she often struggles with creating original content, leading to creative burnout.
❖ Managing multiple submissions and keeping track of deadlines can become overwhelming, especially when juggling multiple brands.
❖ Casey frequently shares the same content across multiple platforms like Instagram Reels and TikTok. However, formatting the post for each platform requires individual adjustments, making the process time-consuming.
✍️ Mapping the userflow
A comprehensive user flow was created as part of the design ideation process to align with the product and engineering teams. This flow outlines every step involved, from planning the content to generating posts using AI, and finally, scheduling them across various platforms. The user flow provides a clear visual representation of the entire process, ensuring all teams are on the same page regarding functionality and UX.
🖌️ Mockups and Designs
A comprehensive calendar view
Hands-on post creation
AI-Powered content generation
Platform-specific tailoring
In response to user needs, a mobile app version of the tool was later developed, providing a quick, easy-to-navigate interface for content creators who need to access the tool’s features while away from their desktops.
Maintaining core functionality and efficiency
Optimized the user experience for smaller screens
Other Works
Group Order Made Easy
Design System