Employee Advocacy

I led the end-to-end design of Empower, an employee advocacy mobile app, from concept to launch, to encourage employees to promote and support their company on social media actively. The feature focuses on fostering employee growth by providing key resources and expertise, empowering them to become impactful brand advocates through a gamified experience.

UI/UX Methodologies
Research and Ideation, Documentation, Workshops, UI Design, Usability Testing, Hand-offs and QAs

Duration
January 2023 - September 2023

Company
Viral Nation

Problem

How can companies encourage employees to share genuine content on social media to promote their brand?

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Other Works

Brand Reputation Management

Staking Experience