Group Order Made Easy

I designed a feature for a food delivery app that made group ordering simple and hassle-free. Users could add their own items to a shared cart, making it easy to place orders together. The feature also allowed them to split payments, either equally or based on what each person ordered. This made group meals more convenient and enjoyable, encouraging more people to order together.

UI/UX Methodologies
Non-Participant Observations, Interviews, Design Ideation, Mockups and Usability Testing

Duration
Oct 2021 - Dec 2021

Project
PartyBowl

How might we reduce friction in coordinating group meals through the app?

Here’s a brief overview of everything this feature enables users to do:

  • The user who initiates the order can choose whether to pay for the entire order.

  • Users can choose to split the bill and pay only for their portion.

  • Invited members have the option to join the group order.

  • The user who initiates the order can set a timer and specify spending limits.

  • A group cart containing all the items added by the members.

Design Evolution

👀

🗣️

✍️

Observing the target users

Interviews and pain points

Design ideation, Journey Mapping

Creating Mockups and Designs

🖌️

Feedback and Iterative designing

🔁

👀 Non-Participant Observations

The research began with my team observing several groups of users as they ordered food online using the current version of the app, without actively participating in the process. This non-participant observation helped us understand their natural behaviours and interactions during the ordering experience. Let’s hear from them and explore their feedback:

🗣️ Pain points gathered from interviews

Following the non-participant observation, several interviews were conducted to gather insights and identify pain points. This helped us understand users' challenges and uncover areas for improvement in the current ordering process.

Here, the person who initiates the order is referred to as the host, while the others participating are called guests.

Host

Guests

✍️ Design Ideation

Based on the research, two scenarios were designed: one where guests opt to split the bill, and another where the host decides to cover it.

In the first scenario, guests can place individual orders, generating separate bills for each person while ensuring a clear and organized billing process. In the second, the design simplifies the host’s payment experience.

Scenario 1: Split the bill

Guests choose to split the bill for group order

Scenario 2: It’s on me!

Host covers the payment for the group order

Split the bill

This section showcases wireframes and prototypes for the flow when guests choose to split the bill. Once the host initiates the PartyBowl group order, guests can add items based on their preferences and pay for their individual orders. Once everyone has added their items and completed their payments, the host finalizes and places the order.

It’s on Me

This section includes wireframes and prototypes for the flow when the host chooses to pay. After the host initiates the PartyBowl group order, guests can add their items, and the host completes the payment for all items before placing the order.

Other Works

Staking Experience

Content Planner